KimBloedorn
A Journey of Creativity, ingenuity, and perpetual discovery.
My design journey has auspicious beginnings, with my first agency job introducing me to a remarkable nonprofit client that would become a cornerstone in my career.
The Houston Museum of Natural Science captivated me from the start. A few years and a few agencies later, I was hired at HMNS as part of its in-house marketing department. My career had come full circle. I had the opportunity to influence the creative expression of an organization I knew and loved – this time from the inside.
My job at HMNS was to provide turnkey advertising and design materials for all of the Museum’s venues and departments, from concept to completion. I was given great responsibility with immense creative latitude. What I lacked in budget (think “nonprofit”) I made up for in resourcefulness. And, while my creative energy was technically focused on one entity, the HMNS experience was very similar to that of a design firm with a diverse client base. Every other month brought new exhibits, vastly different design and marketing challenges, and more than a few hair-on-fire deadlines. I thrived in this fast-paced, ever-changing environment and soon rose to the rank of creative director.
My time at HMNS proved to be one of the most challenging and rewarding chapters in my career. I collaborated with professionals in every facet of the industry. From illustrators, writers and digital/print marketing gurus to filmmakers, actors, animators and sound engineers – I was immersed in an world of creatives whose talents and backgrounds were as varied as the work we produced together. Versatility, resilience, resourcefulness and flexibility are traits I strongly possess as a result of my HMNS experience. And I believe my work reflects these traits.
After 21 years with HMNS, my job was eliminated due to the COVID-19 pandemic. Although this was a “sabbatical” I hadn’t anticipated, I embraced the opportunity to grow my skill set in the interim. I committed myself to a rigorous UX/UI program to advance my digital media expertise while I reflected on where I wanted my career to take me next.
Enter Insperity. In December 2021, I was hired as the Director of Creative and Design. Tasked with leading a team of approximately 25 designers, writers and videographers as part of Insperity’s full-service, in-house marketing agency, I find myself in a corporate setting for the first time in my career. Getting to lead a creative team, with the backing and stability of a major corporation, has turned out to be the best of both worlds for me.
I invite you to explore my work.
My portfolio is a mere snapshot of a long and rich career where I have been blessed to wear many hats: creative director, art director and graphic/UX designer. I am an ever-evolving creative with childlike enthusiasm and enough wisdom to know I still have more to learn and more to create.
Honors
AAF, HAF, Art Directors Club of Houston, Dallas Tops, French Paper Co, Nenah Paper Co, PGI Awards of Excellence, Print Magazine, Texas Excellence, Texas Printers Association, TAM, Zanders International